Targeted marketing & effective participant communication with daylight

Successful course and training management does not end with organization – targeted marketing and direct communication with interested parties and participants are essential for filling events successfully. 

With daylight, you can efficiently manage automated campaigns and personalized mailings. The software offers powerful tools for digital marketing, participant communication, and event promotion to ensure that your events reach the right target audience.

• Email marketing & automated campaigns – Plan and send personalized emails to prospective participants and existing participants.
• Social media integration – Direct connection to social media platforms for seamless distribution of course and event information.
• Participant communication – Automatic invitations, confirmations, and reminders for events.
  
• Promotional codes & vouchers – Creation of discount campaigns and personalized voucher codes for courses and training programs.
  
• Newsletter integration – Send professional newsletters with the latest information, offers, and news.
  
• Marketing lists & lead management – Structured recording and management of prospective customers for targeted follow-ups and offer communication.
  
• Event marketing – Plan and execute digital advertising campaigns to promote events.
  
• Offer evaluation & surveys – Obtain feedback and evaluations for the continuous optimization of training offers.
  
• Mailings & shipments – Management and dispatch of physical and digital marketing materials.
  
• Online marketing – Control and automation of digital advertising measures for greater reach.
  
• Info panel, information system & guidance system – Provision of relevant information for prospective customers and participants at central points.
  
• Task & activity management, logbook – Recording and controlling marketing activities, communication, and campaign progress.
  
• Integrated content management (TYPO3) – Managing and maintaining websites, blog articles, and digital content.
  
• Out-of-the-box microsites & complete websites – Creating responsive landing pages with SEO optimization for course and event advertising.
  
• Content management system – planning, approval, and publication of content within the team.
  
• Digital asset management – central storage and management of images, documents, and videos for marketing purposes.
  
• News feeds – publication of the latest news, announcements, and course offerings.
  
• Web reports – evaluation of marketing campaigns and analysis of participant interactions.
  
• Forums & galleries – Provision of interactive content to increase community engagement and participant interaction.
  

Expansion options with over 1,200 extensions – Flexible customization and expansion of daylight functionalities according to individual requirements.

Greater acceptance and efficiency through smart automation of marketing processes.

Targeted addressing of the target group through integrated email marketing tools.

Less manual effort through automated workflows and intelligent notifications.